We're a not-for-profit organization. I've got plastic wrap on my window, and at least three of our staff wear toques to work (all day). During the Ottawa campaign last fall, I think I wore the same Porchlight shirt for nearly 3 months (OK, I had 5 of them). But now that we've delivered 250,000 bulbs in Ottawa, my job now is to pitch our bright little social marketing program far and wide, so we can grow.

Our friends at Energy Star USA have invited me to co-present to what looks like an amazing conference [1] at a very posh hotel [2]in Washington in March. I will be speaking with Wendy Reed of the Environmental Protection Agency about social marketing tactics for energy effiency. Porchlight's a great example. But I'll need to buy a new shirt (and tie).