Home

You have heard the adage "the medium is the message." Outlining the merits of community-based social marketing to increase positive energy efficiency behavior in my previous column, we focused on the importance of one-to-one conversations carried out by trusted sources as one measure to significan More...

In today's digital age, people are so inundated with information that it can be hard to figure out what's worth paying attention to and what's not. For those of us focused on helping individuals make smart environmental choices, it can be difficult to grab attention, let alone get people to move beyond simple awareness to actually taking action. More...